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DELIVERING. VALUE.


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DELIVERING. VALUE.


 Client-centric Management Consultants                                for an Evolving                               Marketing Communications Landscape



 

                 Specialists optimizing the Client/Agency relationship to accelerate growth,                    foster innovation, and drive the value of marketing investment.  

               We deliver tangible, trackable results though process improvements and a                  tailored implementation plan reflecting each client’s objectives.

        All activities are tied to key metrics within an analytical framework that ensures        transparency and accountability for all stakeholders.

 

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CATEGORY EXPERIENCE


CATEGORY EXPERIENCE


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PRACTICE AREAS


PRACTICE AREAS


 

A Team of Experienced Consultants

Capable of addressing relationship issues facing Marketers and their Agency partners from the most basic to the most complex. We are driven by the opportunity to develop customized and creative solutions. These solutions are designed to accelerate innovation to deliver tangible increases in key metrics demonstrating an improved return on marketing spend.

Connect with us to learn more and understand how our collective can help answer your biggest challenges.

 

RESOURCE ALIGNMENT

Content, on-demand creativity, and multiplying consumer connections are driving Agencies to converge with similar skill sets and undifferentiated processes.

With an understanding of the unique needs of each organization we can:

  • Align existing resources to improve service
  • Supplement an existing roster with necessary capabilities
  • Identify a completely new Agency/agency roster

We bring clarity to Agency Scopes of Work and drive value for Clients by:

  • Identifying opportunities to eliminate waste
  • Reducing the duplication of effort and resources
  • Developing efficient ways to work collaboratively
  • Managing the process for Clients to select optimal Agency partners

OPERATION ENHANCEMENT

The secret to long-lasting Client/Agency relationships is proactive Agency management.

We work with Clients to implement customized, trackable, and actionable Agency evaluation processes.

Monitoring the health of the relationship ensures issues are addressed in a timely manner. When we know the symptoms we can develop corrective actions and implement practices to enhance relationships.  

Process improvements may include:

  • Scope of Work Development
  • Brief Development
  • Go-to-Market Strategy
  • Approval Processes
  • Agency Feedback Training
  • Agency On-Boarding

AGENCY COMPENSATION

We believe nothing undermines a good relationship faster than a bad compensation agreement.

Our approach focuses on value received – not on a simplistic, cost-paid approach.

We examine the role of Agencies in the overall marketing scheme to understand their contribution to the business.

We dig into the details to understand the scope, challenges, and requirements needed to optimize staffing and develop appropriate fees.

We work with Clients and Agencies to develop incentive-based compensation tied to key performance objectives that help drive business growth.


INTERNAL ALIGNMENT

Small and mid-sized Clients engage us to restructure internal marketing departments.

Our recommendations help clients capitalize on today’s marketplace which favors speed-to-market and first movers.

We leverage our experience and understanding of how today’s most innovative marketers structure their organizations. With an understanding of a client’s work style, needs and development processes, we collaborate to develop practical and actionable - not theoretical - recommendations.

Our primary focus is on the integration of digital, content and social media responsibilities within the organization.


ANALYTICS STRATEGY

Clients are demanding expert help to determine the appropriate metrics for marketing activities.

Most engagements reflect a three-party approach:

  1. Clients
  2. Their Agency partners
  3. Their data/analytic firms

We work with all parties to identify the appropriate analytics-based metrics for measuring agency performance and optimizing marketing programs to deliver accountability and better value for Clients.


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ABOUT US


ABOUT US


The Burnett Collective was founded to fill a void in the marketplace between the large management consulting firms and traditional agency search consultants. CEOs, CMOs, Marketing VPs, and CTOs are seeking broader services from their consultants, with greater insight into metrics, analytics, and additional rigor in process and implementation.  We understand how business today is different and speed to market matters. The Burnett Collective is evolving the traditional consulting model to be more streamlined, efficient and contemporary.

The focus for The Burnett Collective is to drive value in all assignments by implementing performance enhancing behaviors, measurement systems and optimized operations that tie to brand health and growth.

We define success at the outset of an engagement and are held accountable for the delivery of the results to Clients.

We leverage the collective experience of our consultants to develop customized solutions based on each client’s unique needs, not a cookie-cutter approach.

Other benefits include:

  • Small dedicated team with the competencies and experience most relevant to tackle each client's needs
  • Focused engagement with well-defined deliverables and actionable recommendations
  • Insights derived from a robust casebook of relevant experience
  • Real results that provide value for Clients, their agency partners, and drive brand growth
  • A value proposition tied to performance
  • A program rewarding our Clients for referrals

CASE STUDIES

The Burnett Collective Casebook contains examples of a wide variety of experience we are happy to share with you.  Please contact us to find out more.

REFERENCES

Our Clients are our best references.  We are happy to connect them to you to discuss their satisfaction with the value we’ve delivered on their behalf.


REFERRAL PROGRAM

The Collective thrives on referrals and kind words from past and current Clients.  We offer Clients a no-cost Client/Agency performance evaluation for each new Client they refer to us. Inquire within.

OUR GUARANTEE

We believe in delivering value through metrics and have developed a unique value proposition for our Clients.  Contact us to better understand how we practice the accountability we teach.


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CONNECT


CONNECT


WANT TO CONNECT WITH US?

INFO@BURNETTCOLLECTIVE.COM

CALIFORNIA

310 928-3320

1510 Carver Street              Los Angeles CA 90278

NEW YORK

917 789-6820

19 Stanton Street, #23            New York NY 10002

 
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