Capable of addressing relationship issues facing Marketers and their Agency partners from the most basic to the most complex. We are driven by the opportunity to develop customized and creative solutions. These solutions are designed to accelerate innovation to deliver tangible increases in key metrics demonstrating an improved return on marketing spend.
Connect with us to learn more and understand how our collective can help answer your biggest challenges.
Content, on-demand creativity, and multiplying consumer connections are driving Agencies to converge with similar skill sets and undifferentiated processes.
With an understanding of the unique needs of each organization we can:
We bring clarity to Agency Scopes of Work and drive value for Clients by:
The secret to long-lasting Client/Agency relationships is proactive Agency management.
We work with Clients to implement customized, trackable, and actionable Agency evaluation processes.
Monitoring the health of the relationship ensures issues are addressed in a timely manner. When we know the symptoms we can develop corrective actions and implement practices to enhance relationships.
Process improvements may include:
We believe nothing undermines a good relationship faster than a bad compensation agreement.
Our approach focuses on value received – not on a simplistic, cost-paid approach.
We examine the role of Agencies in the overall marketing scheme to understand their contribution to the business.
We dig into the details to understand the scope, challenges, and requirements needed to optimize staffing and develop appropriate fees.
We work with Clients and Agencies to develop incentive-based compensation tied to key performance objectives that help drive business growth.
Small and mid-sized Clients engage us to restructure internal marketing departments.
Our recommendations help clients capitalize on today’s marketplace which favors speed-to-market and first movers.
We leverage our experience and understanding of how today’s most innovative marketers structure their organizations. With an understanding of a client’s work style, needs and development processes, we collaborate to develop practical and actionable - not theoretical - recommendations.
Our primary focus is on the integration of digital, content and social media responsibilities within the organization.
Clients are demanding expert help to determine the appropriate metrics for marketing activities.
Most engagements reflect a three-party approach:
We work with all parties to identify the appropriate analytics-based metrics for measuring agency performance and optimizing marketing programs to deliver accountability and better value for Clients.
The Burnett Collective was founded to fill a void in the marketplace between the large management consulting firms and traditional agency search consultants. CEOs, CMOs, Marketing VPs, and CTOs are seeking broader services from their consultants, with greater insight into metrics, analytics, and additional rigor in process and implementation. We understand how business today is different and speed to market matters. The Burnett Collective is evolving the traditional consulting model to be more streamlined, efficient and contemporary.
The focus for The Burnett Collective is to drive value in all assignments by implementing performance enhancing behaviors, measurement systems and optimized operations that tie to brand health and growth.
We define success at the outset of an engagement and are held accountable for the delivery of the results to Clients.
We leverage the collective experience of our consultants to develop customized solutions based on each client’s unique needs, not a cookie-cutter approach.
Other benefits include:
The Burnett Collective Casebook contains examples of a wide variety of experience we are happy to share with you. Please contact us to find out more.
Our Clients are our best references. We are happy to connect them to you to discuss their satisfaction with the value we’ve delivered on their behalf.
The Collective thrives on referrals and kind words from past and current Clients. We offer Clients a no-cost Client/Agency performance evaluation for each new Client they refer to us. Inquire within.
We believe in delivering value through metrics and have developed a unique value proposition for our Clients. Contact us to better understand how we practice the accountability we teach.
1510 Carver Street Los Angeles CA 90278
19 Stanton Street, #23 New York NY 10002